Introduction to Google Analytics 4 with Stacey McCormack

Date & Time: August 29, 2024, 9:00 am - 11:00 pm PDT

Language: English

Event Provider: SCORE Portland

Duration: 120 minutes

Location: Online [Live virtual event]

Cost: Free

REGISTRATION: Click here to register for this class.

About this Event: Do you know what’s working and what’s not on your website? Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior, and audience preferences.

Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business. Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness.

In this workshop we’ll review the most important reports to help you create a healthy, ongoing SEO strategy and build your Google authority:

1. Traffic Channel: Organic Search, Referral, Direct, Organic Social, Paid Search

2. Traffic referral source

3. Social media channels

4. Engagement rate

5. Geography: City, State, Country

6. Most viewed pages

7. Blog readership

8. Video view

9. PDF downloads

10. Tech: devices & browsers

Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business. Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness.