Intro to Google Analytics 4

Language: English

Date & Time: November 15, 2023, 9:00 am - 10:00 am PDT

ONLINE [Live Virtual Event]

Duration: 60 minutes

Cost: $Free

Click here to register for this class.

About this workshop: Do you know what’s working and what’s not on your website?

Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences. 

In this workshop we’ll review the most important reports to help you create a healthy, ongoing SEO strategy.

Build your Google authority:

1. Traffic Channel: Organic Search, Referral, Direct, Organic Social, Paid Search

2. Traffic referral source

3. Social media channels

4. Engagement rate

5. Geography: City, State, Country

6. Most viewed pages

7. Blog readership

8. Video views

9. PDF downloads

10. Tech: devices & browsers

Prerequisites: This workshop will not cover Google Analytics account setup and installation, as the installation procedure varies depending on your website platform. Please seek out a YouTube video tutorial for your specific website platform or consult your webmaster for installation support. It is expected you will have your GA4 account setup and installed on your website prior to the workshop. No further experience required.

Presented by Stacey McCormack, Musimack Marketing