The Deep Dive into Social Media Marketing and Sales

Date & Time: August 29, 2024, 6:00 pm - 8:00 pm

Language: English

Event Provider: Micro Enterprise Services of Oregon (MESO)

Location: Online [Live virtual event]

Duration: 120 minutes

Cost: $25 - Scholarships available for businesses in these zip codes: 97070, 97140, 97132, 97137, 97303, 97115. Click here to see if you qualify.

For businesses outside of the above zip codes, register here.

ABOUT THE EVENT: Are you already selling your products online? This class is for aspiring entrepreneurs who want to take their social media marketing skills to the next level, ensure that your products are visible, and you are setup for e-commerce success.

The workshop will cover online listings, shipping solutions, international sales and customs, inventory management, and native advertising options. This is a companion course to Nuts & Bolts of Etsy and Amazon and the Advanced Online Sales and Marketing classes. Charlene Ruell of Panache Paper Art and Panache Consulting will be sharing their insights from more than 10 years of selling online and supporting other businesses.

• Social SEO

• Different than regular SEO

• Alt tags

• Social Media Dashboards

• Set it and forget it

• Meta Business

• Vista Social and others

• Meta

• Basic things you need to have before you start with ads

• Linktree or alternative

• Story Highlights

• How to set up an ads account to Connecting a sales channel

• Creating a product library

• Boosting a post

• Creating an ad

  • Guide for getting your ad approved

  • CPC

  • Bidding

  • Dynamic ads

  • Video ads

Plus we will cover YouTube Shorts, Reels, TikTok, Google Merchant, Google Ads

Instructor : Charlene Ruell has been self-employed for 10 years and is a small business owner located in Vancouver, Washington. They have been selling their artisan products online since 2010 and at the Vancouver Farmers Market since 2019. Charlene provides administrative consulting for other small businesses, serves as a member of the Square Beta community, and has worked as the manager of operations for a large non-profit.