Demystifying the Marketing Funnel

Date & Time: December 3, 2024, 12:00 pm - 1:00 pm

Language: English

Event Provider: Oregon Pride in Business (ORPIB)

Location: Online [Live virtual event]

Cost: $10 - Scholarships available for businesses in these zip codes: 97070, 97140, 97132, 97137, 97303, 97115. Click here to see if you qualify.

For businesses outside of the above zip codes, register here.

ABOUT THE EVENT: Looking at your 2025 marketing planning like a deer in headlights? This marketing 101 session provides a simple review of the marketing funnel and how to use it as a guide for your planning, goal setting and establishing ROI.

Who this content is for: Any business owner or marketing manager who is tasked with marketing planning, goal setting and establishing budgets.

About the Speaker

Like her speedy legs at a lunch-time spin class, Danyel O'Neil (she/her) keeps an energetic pace for her clients at Little Bird Media Solutions by managing new business opportunities, strategy, planning, client expectations, budgets, project execution, day-to-day deliverables and campaign reporting to evaluate results.

Danyel was destined to be a marketing steward ever since she recited her first advertising jingle at the age of 5 (it was Tic-Tac). A journalism graduate from the University of Oregon, she has been managing projects and strategic vision for regional, national and international brands for more than 25 years. The quickly changing media landscape has kept her on her toes, and she strives to be consistently knowledgeable, strategic and an asset to her client’s growth.

Partnership is at the core of Danyel’s passion for marketing – collaboration with her clients is what makes her heart sing and her brain zing. She has established strong client relationships and created successful, integrated campaigns for brands including Keep Oregon Green, BridgePort Brewing, Dutchie, Hasson, Hazelnut Growers of Oregon, Franz Bakery, Nike, Rainbow Light, SAIF, Tonkin Family of Dealerships, REHAU and the list goes on.