How to Create Your Brand and Shape Your Vision of the Future

Date & Time: May 20, 2025, 12:00 pm - 2:00 pm

Language: English

Event Provider: SCORE

Location: Online [Live virtual event]

Cost: Free

REGISTRATION: Click here to register for this class.

ABOUT THE EVENT: A strong brand helps you stand out in a crowded market, communicate your value, build trust and loyalty with your audience. Whether you’re just starting out or looking to grow, understanding how to shape and strengthen your brand is essential for long-term success. In this workshop, we’ll break down what branding really means and how small business owners can use it to attract the right customers and create lasting connections.

In this workshop you will learn:

• What is a Brand?

• Why Branding Matters

• Components of a Brand

• Brand Identity – Visual elements (logo, colors, fonts)

• Brand Voice & Messaging – How your business communicates (tag line, elevator
  pitch)

• Brand Positioning – Your unique value proposition (UVP)

• Brand Experience – Customer interactions and service

• Building a Brand Experience

• Launching Your Brand / Implementation