Effective marketing plan: Eight best practices
Date & Time: September 10, 2024, 1:00 pm - 1:00 pm
Language: English
Event Provider: Micro Enterprise Services of Oregon (MESO)
Location: Online [Live virtual event]
Duration: 60 minutes
Cost: Free
Registration: Click here to register for this class.
ABOUT THE EVENT: Join MESO for an insightful 60-minute webinar, "Crafting an Effective Marketing Plan: Eight Best Practices," designed to equip early-stage entrepreneurs with the tools and strategies needed to maximize the impact of their marketing efforts. Led by an experienced marketing professional, this webinar will guide you through a comprehensive set of best practices that have been honed over years of practical experience. From measuring what truly matters to validating legacy thinking and leveraging the premortem technique, you'll learn how to build a marketing plan that resonates with your target audience and drives tangible results. Discover the importance of adopting a customer-centric approach, striking the right balance between thoroughness and simplicity, and considering a tiered approach for efficient collaboration.
Additionally, you'll gain insights into creating healthy habits for successful implementation, embracing accountability for continuous improvement, and adapting your plan to the ever-changing business landscape. Whether you're a seasoned entrepreneur or just starting out, this webinar promises to equip you with actionable strategies and practical tips to elevate your marketing game. Don't miss this opportunity to gain a competitive edge and position your business for sustainable growth. Lewis is managing partner at Anvil Unlimited, where he advises business owners on digital marketing strategies and tactics. He speaks internationally, writes for industry publications like SmartBrief and Portland Business Journal and has been an adjunct professor at Portland State University since 2000. He’s founded or co-founded four agencies and two organizations since 1999, including pdxMindShare and SEMpdx in Portland. Lewis volunteers his time with SCORE, teaching a social media workshop since 2017 and has been a board and marketing committee member and is currently volunteer reader for SMART. He’s been named a Top 40 Under 40, Marketer of the Year by AMA Oregon and a Top 100 Digital Marketing Influencer by BuzzSumo. Outside of work, Lewis enjoys consulting with startups and spending time with family.