TikToks and Reels
Date & Time: September 9, 2025, 6:00 pm - 8:00 pm
Language: English
Event Provider: MESO
Location: Online [Live virtual event]
Cost: $25
REGISTRATION: Click here to register for this class.
ABOUT THE EVENT: Dive into the dynamic world of Instagram Reels and TikTok with our intensive 2-hour in person, class tailored specifically for small business owners. This course is designed to fast-track your understanding and application of these powerful social media tools to elevate your brand's presence, connect with a wider audience, and drive meaningful engagement that translates into business growth. From the fundamentals of video creation to strategic content planning and execution, this session will provide you with actionable insights and techniques to captivate your audience and stand out in the digital landscape.
Course Outline:
Introduction
Overview of Instagram Reels and TikTok's impact on modern business marketing.
Quick navigation guide to both platforms.
Building Your Strategy:
Defining your objectives and understanding your audience.
Content planning essentials: Mixing promotional, educational, and entertainment value.
Introduction to content calendars for strategic posting.
Simple analytics to watch: Understanding what works and refining your approach.
Editing Techniques and Engagement Tricks:
Quick guide to editing: From basic cuts to engaging transitions and effects.
Leveraging music, trends, and sound effects for viral potential.
Hashtags, captions, and call-to-actions: Crafting your message for maximum reach.
Content Creation Essentials:
Tips for shooting compelling videos with a smartphone.
Basic rules of lighting, composition, and visual storytelling.
Overview of must-have tools and apps for budget-friendly filming and editing.
Q&A and Wrap-Up:
Open floor for questions, personalized advice, and next steps to take your learnings live.
Learning Outcomes:
Participants will leave the course with:
A solid understanding of how to use Instagram Reels and TikTok for business.
The ability to craft a basic yet effective video content strategy.
Skills to create engaging and visually appealing videos.
Insights on maximizing platform algorithms for greater content visibility.
Knowledge of essential analytics to guide content strategy adjustments.
Who Should Enroll: This condensed course is perfect for small business owners, entrepreneurs, and anyone interested in quickly ramping up their brand's social media presence through Instagram Reels and TikTok. Whether you're a complete novice or looking for new strategies to refresh your approach, this session will equip you with the knowledge and skills needed to make an impact.
Technical Requirements: A smartphone or digital camera for video creation, access to a computer or tablet with internet connectivity, and an eagerness to dive into the world of social media content creation. No prior experience with video editing is necessary; recommended apps and tools will be discussed during the session.
ABOUT MESO: MESO offers a wide range of services, including business classes, consulting, tailored growth planning, access to capital, credit building, and a connection to local resources.